I'm a product designer with 4 years of experience who cuts costs by building user experiences that lower support tickets and save development time. With my analytical background I can dig deep into why your product is disappointing users and leaving money on the table.
Increasing development velocity of the B2B sales platform of Versuni
As a recently independent company from Philips, Versuni needed their B2B sales platform to reflect their new identity while better serving their retail clients' needs. I led a UX audit and redesign to optimise the platform's user experience and align it with enterprise user expectations while lowering the amount of front-end work for developers.
Increasing MAU by 15% through strategic user research
Philips has a shaving companion app for their high end shavers, giving styling advice and easy control of your shaver. I researched the different user groups of the app to launch a new strategic direction that was better in line with what people actually wanted a companion app to do, boosting MAU.
